The print ad is consistent with messaging and meant to be simple and sophisticated. There is a picture of the product so that he knows what it looks like in store in the bottom negative space. INTERACTIVE AD
An option on the website that allows the user to upload a picture of themselves and super impose a beard or mustache on their face. They could try on any variety of facial hair that could be manipulated after clicking on the beard and facial cream. Users could share via social media. A phone app would also be available. It would be a fun, shareable, and interactive way to promote Lush beard cream and men's facial wash. |
This print is similar to the 1st. Consistent with product messaging and theme.
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Lush Radio Commercial
(30 second spot) ANR: Tired of men’s products promising lady chasing body sprays or machismo body washes with ridiculous antics? Skip the antics and go organic! Lush men’s care products are made of only the freshest and finest ingredients to give you the softest bread or shave. Lushes Kalamazoo beard cream can mold your bead or mustache into a sophisticated look that all the ladies will love and all the guys admire. Turn your no shave no November into a yearlong neck sweater with Kalamazoo beard cream. Woman: You’re beard looks amazing and soft! ANR: Go to LushUSA.com to order online or to find a Lush location near you. |