Juvenile Diabetes Research Foundation
Great Lake West Michigan Chapter
This was an actual campaign I worked on with 5 others. My primary role was creative director.
The big idea was "One Link At a Time" connecting JDRF GLWMC to Kent County. We wanted to position JDRF as the #1 link for type one diabetes information and resources to Kent County. The campaign utilizes their existing messaging from their national headquarters. Below is the full campaign book, a few tactics from the campaign, and the creative brief.